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Giant Digital Cat Captivates Japan Via Billboard

NOEL KING, HOST:

Good morning. I'm Noel King.

Subway stations often have a lot of rats. But in Tokyo's Shinjuku subway station there's a huge digital cat. It lives on a massive, curved billboard. But it isn't advertising anything. It just does cat stuff, like nap and lick its paws. The company running the billboard says they hope the cat will brighten up the city - because in dark times, what lifts spirits like a semitruck-sized cat?

It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.