A new study from the University of Tennessee shows visitors who went whitewater rafting on the Ocoee River last year pumped $43.3 million dollars into a 30 surrounding counties.
The study’s author, U-T Hospitality and Tourism Management economist Steve Morse, found the Ocoee was also last year’s most-visited whitewater river in the U.S.
"This study shows that tourism and visitor spending at the Ocoee River is fueling small businesses, creating jobs, worker paychecks and taxes in rural Tennessee," Morse says.
