Why You Should Become a Corporate Underwriter

Branding At Its Best

WUOT underwriting allows you to send your message clearly, without clutter, to WUOT's educated and affluent listeners.

Extensive Reach

WUOT reaches a population of over 680,000 throughout East Tennessee. In addition, your message will be heard by a highly targeted audience that can be difficult to reach through conventional commercial media.

Positive Corporate Imaging / Association

WUOT can help your business and industry generate a positive image and position in East Tennessee; underwriting demonstrates good corporate citizenship and goodwill.

70% of public radio listeners say they are more likely to buy / use the goods and services of a company that supports public radio than the goods and services of a company that does not.

80% of public radio listeners say their opinion of a company is more positive when they know that company supports public radio, in part because they believe companies that fund public radio do so because they want to make a charitable contribution to the public interest.

Click here to see other businesses that believe in underwriting on WUOT. Contact Cindy Hassil at (865) 974-6167 or email chassil@utk.edu for more information.